Research, Innovations & Entrepreneurship
Amazon Go is a unique convenience store with no crew or staff, providing a special and convenient retail experience where there is no concept of cashier and paying money, and everything is automated. When you enter the store, you have to log in to an app that will automatically know what you have picked up and purchased and the amount will be deducted from your account. This is a perfect example of innovations catering to customers’ needs and leading to entrepreneurial ventures.
● Google which was previously just a search engine has now redefined advertisement through GoogleAds.
● Nike which is a leading shoe brand, collaborating with Apple launched a Nike + iPod sports kit measuring the distance and speed of a run or walk.